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DTSTART;TZID=Europe/Stockholm:20250611T093000
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UID:8312-1749634200-1749657600@www.software-center.se
SUMMARY:Reporting workshop in Malmö: Towards AI-driven organizations
DESCRIPTION:Most welcome to the Software Center Reporting Workshop hosted at Malmö University on June 11th\, 2025. Software Center (www.software-center.se)\, is a collaboration between 15 global companies and 5 Swedish universities focused on accelerating the digital transformation of the European software intensive industry. During this event\, we invite companies and researchers to exchange knowledge and to together explore the impact of future technologies. \nThe theme of the day is ‘Towards AI-driven organizations’ and we invite you to together explore the many ways in which AI is affecting business processes\, products and ways-of-working in software-intensive systems companies. Join us in exploring the full potential of AI and how to maximise the value of these new technologies! \nRegistration:\nPlease register at this link: https://forms.gle/9jvMX9KG5grWZeWh7 \nPlace:\nMalmö Universitet\, Floor 5 (the open space) in Niagara\, Nordenskiöldsgatan 1\, 20506 Malmö \nDirections: Google maps >> \nBackground:\nBased on recent observations\, we see that AI is typically used to help us “do more of what we already do” and to complement us in existing tasks. People use AI to improve their own personal productivity and to automate specific steps in a process. During R&D of products\, AI agents are used to support and automate e.g.\, test case generation and we also see examples of AI agents being used to complement a team in areas where team members lack skills. \nHowever\, we see few examples in which AI is used to fundamentally reinvent existing tasks\, work practices and organizations. In our view\, an AI-driven organisation is “An organization in which every business process has been redesigned from an AI-first mind-set meaning that any activity that can be automated or conducted using AI solutions and/or agentic AI has been implemented in that fashion.” \nFocus:\nDuring the workshop\, we hope to explore the concept of an AI-driven organisation e.g.\, what are good examples of AI adoption\, what are the steps companies go through in the evolution and adoption of AI\, and what are the problems companies experience in the adoption of AI? \nOur program includes keynote presentations\, research presentations and interactive discussions that focus on different aspects of AI and the potential of these technologies in industry. \nMost welcome to explore the potential of AI and what an AI-driven organisation could look like together with us! \nAgenda:\n09:30 – 10:00: Registration and coffee \n10:00 – 10:10: Opening and welcome: Helena H. Olsson \n10:10 – 10:30: The End of Software Engineering – as we know it: Jan Bosch \n10:30 – 11:15: Embracing AI at Bosch R&D Center in Lund: reflecting on Our Journey\nKeynote presentation: Florian Marcard\, Vice President Engineering and Head of Bosch R&D Center Lund\nJoin me as I take you through the transformative journey that the Bosch R&D Center in Lund has undertaken to fully harness the potential of artificial intelligence in our development processes and product offerings. This journey has not been linear; rather\, it has been characterized by exploration and experimentation\, marked by both successful innovations and valuable lessons learned along the way. \nIn this keynote\, I will share insights into how our organization is evolving\, along with concrete examples of products and initiatives that have emerged from our commitment to integrating AI. Discover how we are leveraging AI to enhance efficiency and effectiveness\, paving the way for a more innovative future. \n11:15 – 11:50: Research theme presentations: \n                – Continuous and automated quality assurance: Kristian Sandahl\, Linköping University \n                – AI-supported engineering: Miroslaw Staron\, Gothenburg University \n                – Data-driven digital transformation: Helena H. Olsson\, Malmö University \n 11.50-12.00: Software Center 2.0 – expanding the scope: Jan Bosch\, Chalmers \n12:00 – 13:00: LUNCH \n13.00 – 13.15: Up-date from the Software Center Systems Engineering community: Magnus Timmerby\, Digitalization Champion at Tetra Pak \n13:15 – 13:45 Panel discussion (Moderator: Helena H. Olsson)\nPanelists: Johan Mårtensson (Tetra Pak)\, Christian Nord (Advenica) and Achuthan Paramanathan (Grundfos) \n13:45 – 14:30: Interactive session: ‘Towards AI-driven organizations’ \n14:30 – 14:45: Coffee break \n14:45 – 15:30: AI in R&D at Axis Communications: Closing keynote by Mikael Ek\, Director Software Development\, Axis Communications\nIn his keynote\, Mikael Ek will share his experiences from the process of adopting and using AI in the R&D of products and key decisions that Axis had to take during this process. Also\, he will share his thoughts on where the future is for Axis in the age of AI. \n15:30 – 15:45: Summary and closing (Helena H. Olsson and Jan Bosch) \nSpeakers \n\n\n\n\n.\n\nFlorian Marcard\, Head of Bosch R&D Center Lund\, Engineering Leader & Global Innovator\nFlorian Marcard began his career at Bosch in Germany in 2006 and has since held diverse roles across software engineering\, quality and project management\, and international leadership. His work has taken him across multiple countries\, where he has led teams and sites\, and driven high-impact initiatives in software\, embedded systems\, artificial intelligence\, and agile development. \nHe spent eight years in Budapest\, Hungary – four of those as Director of Engineering for Automotive Steering in Central and Eastern Europe\, before taking on his current role in 2020 as Head of Bosch R&D Center in Lund\, Sweden. \nFlorian brings a strategic mindset\, a passion for innovation\, and a collaborative leadership style to every challenge. He thrives in multicultural environments and deeply believes in teamwork\, continuous growth\, and purpose-driven leadership. \n\n\n\n\n\n\n\n\n\nHotel recommendations\n\nClarion Hotel Malmö Live (across the street and a 4 minutes’ walk from the university)\nBest Western Hotel Royal (across the canal and a 7 minutes’ walk from the university)\nStory Hotel Studio (at the same street as the university and a 5 minutes’ walk from the university)\nElite Hotel Savoy (across the canal from the train station and a 7 minutes’ walk from the university)\nComfort Hotel Malmö (close to the train station and an 11 minutes’ walk from the university)\nFirst hotel Jörgen Kock (close to the train station and an 11 minutes’ walk from the university)\n…in addition to these\, there are several hotels in the nearby city centre within a 10 – 15 minutes’ walk to the university.\n\nSoftware Center on tour\, June 2025\nThis June Software Center arranges three reporting workshops to enable more to join our live meetings and discussions. Speakers and agenda will slightly different depending on where we meet\, join us in: \n\nLinköping\, June 10\nMalmö\, June 11\nGothenburg\, June 12 
URL:https://www.software-center.se/event/rws_malmo/
LOCATION:Malmö University\, Malmö\, Sweden
CATEGORIES:Conference,Promoted
ORGANIZER;CN="Helena Holmstr%C3%B6m Olsson":MAILTO:helena.holmstrom.olsson@mau.se
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