Data pricing – Product management workshop

Most welcome to a workshop on ’Data pricing’ which we run as part of the PdM community workshop series.

Location:
Hybrid event (On-site at Lindholmen and online using Microsoft Teams)

Background:
Often, data is described as the “new oil” and very recently it was described as an “anti-commodity” in a presentation highlighting the potential of data to reshape and redefine business models and revenue streams. For companies, there are a number of ways in which to exploit data:

• Data is used to generate benefits within the organization and within the scope of the company
• Data is shared with others to generate benefits that are non-monetary but instead indirectly monetizable and related to e.g. risk, warranty etc.
• Data is sold with monetary reimbursement

Focus:
In this workshop, we explore how the participating companies create and exploit value out of the data they collect from products in the field in (1) monetary and/or non-monetary ways and for (2)interorganizational use and/or external use. The data can be both historical data and real-time data and in aggregated and/or non-aggregated form.

Format:
The workshop is organized as a hybrid workshop with the opportunity to call in using Microsoft Teams (link in the end of this invite) or to participate in-person at Lindholmen in Gothenburg (if you would want to participate in-person please let us know in advance). In the workshop, we provide an introduction of the topic as well as selected research findings before we invite the participating companies to share experience and expertise on the topics mentioned above. We end the workshop with discussions and reflections and we plan for next steps.

 The workshop is a cross-company workshop to which all Software Center companies are invited to exchange knowledge and best practices. It is organized especially for product managers as part of the PdM community workshop series but is open also to other roles and for everyone with an interest in the topic(s) we explore. 

Preparations:
As input for the discussions, and in order for you to learn from each other, we ask every participating company to provide a short presentation (10 minutes) on the following:

1. How is data (historical and/or real-time – aggregated and/or non-aggregated) used within the organization and within the scope of the company?
2. How is data (historical and/or real-time – aggregated and/or non-aggregated) shared with others to generate benefits that are non-monetary but instead indirectly monetizable and related to e.g. risk, warranty etc.?
3. How is data (historical and/or real-time – aggregated and/or non-aggregated) sold to other parties (existing customers and/or new customers)?

We ask for a presentation based on the above questions from each company. Please note that if you are not able to coordinate with your colleagues beforehand, we are perfectly fine with having several presentations from the same company and we will do what we can to adjust the agenda during the workshop accordingly.

Most welcome and please help us share this invite with your colleagues. We appreciate it and we are grateful for your help in helping us extend the group to involve new people and roles relevant for this topic!