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International Conference on Digital Product Management

June 12 @ 09:00 - 17:00

Digital Product Management in the Era of Data Economy, Artificial Intelligence, and Ecosystems

We are excited to announce the first edition of the International Conference on Digital Product Management, a premier scientific event of Digital Product Management Week 2024.

This year’s theme, “Digital Product Management in the Era of Data Economy, Artificial Intelligence, and Ecosystems,” aims to explore cutting-edge research in software product management as it intersects with the burgeoning realms of data-driven products, services, and ecosystems. The conference will delve into critical issues such as value creation from data, the incorporation of software in data-centric products and services, the rise of data-driven startups, and the agility required in processes and strategies for data-centric business models and ecosystems.

Keynote presentations:

Luca Crnkovic-Friis:
Product and Productivity: A King-Scale Saga

Luka is the Head of AI and ML at King responsible for leading and building the King AI and machine learning function ensuring the technology is integrated with King’s ambitious vision for the future of mobile games. Luka has been pivotal in King’s acceleration in AI and building an AI center of excellence with his team, making sure to educate and up-skill the whole Kingdom in usage of AI.

Niclas Nygren, Volvo Cars:
Data as a Product – Accelerating Data & Analytics at Volvo Cars

Niclas is Head of Engineering Data Hub at Volvo Cars. In this role, he drives the implementation of the corporate data & analytics strategy in the Engineering area, in collaboration with other Data Hub leads in all business units across Volvo Cars. Data as a product, data governance and federated data ownership are key topics in this strategy. Niclas has extensive experience in working with vehicle data, analytics, connectivity and fleet management at Volvo Group and Volvo Cars.

Pekka Abrahamsson, Tampere University:
Digital Product Management in the Age of Generative AI

Pekka is a Professor of Software Engineering at Tampere University. His specialty is the study of ChatGPT and other broad language models in software development, with his role being to advance knowledge in this rapidly evolving discipline. He holds a strong belief in internationality and the power of the scientific community, which is reflected in his versatile background and cooperation with researchers and companies from various countries.


After the program we meet up at the Lindholmen Conference Center for a reception and get-together with other participants at the Digital Product Management week at 17.00


As a participant in the Digital Product Management Week you have a discount for the hotels in the list below:

About the conference

The conference is a natural evolution of our past initiatives, drawing on the rich legacy of scientific workshops on Software Product Management and last year’s International Conference on Software Product Management.


June 12
09:00 - 17:00
Event Category:


Lindholmen Conference Centre
Lindholmspiren 5
Gothenburg, 417 56 Sweden
+46 31 772 39 50


Jan Bosch