Reporting workshop in Malmö: Towards AI-driven organizations
June 11 @ 09:30 - 16:00
Most welcome to the Software Center Reporting Workshop hosted at Malmö University on June 11th, 2025. Software Center (www.software-center.se), is a collaboration between 15 global companies and 5 Swedish universities focused on accelerating the digital transformation of the European software intensive industry. During this event, we invite companies and researchers to exchange knowledge and to together explore the impact of future technologies.
The theme of the day is ‘Towards AI-driven organizations’ and we invite you to together explore the many ways in which AI is affecting business processes, products and ways-of-working in software-intensive systems companies. Join us in exploring the full potential of AI and how to maximise the value of these new technologies!
Registration:
Please register at this link: https://forms.gle/9jvMX9KG5grWZeWh7
Place:
Malmö Universitet (room: Niagara), Nordenskiöldsgatan 1, 20506 Malmö
Directions: Google maps >>
Background:
Based on recent observations, we see that AI is typically used to help us “do more of what we already do” and to complement us in existing tasks. People use AI to improve their own personal productivity and to automate specific steps in a process. During R&D of products, AI agents are used to support and automate e.g., test case generation and we also see examples of AI agents being used to complement a team in areas where team members lack skills.
However, we see few examples in which AI is used to fundamentally reinvent existing tasks, work practices and organizations. In our view, an AI-driven organisation is “An organization in which every business process has been redesigned from an AI-first mind-set meaning that any activity that can be automated or conducted using AI solutions and/or agentic AI has been implemented in that fashion.”
Focus:
During the workshop, we hope to explore the concept of an AI-driven organisation e.g., what are good examples of AI adoption, what are the steps companies go through in the evolution and adoption of AI, and what are the problems companies experience in the adoption of AI?
Our program includes keynote presentations, research presentations and interactive discussions that focus on different aspects of AI and the potential of these technologies in industry.
Most welcome to explore the potential of AI and what an AI-driven organisation could look like together with us!
Agenda:
09:30 – 10:00: Registration and coffee
10:00 – 10:10: Opening and welcome: Helena H. Olsson
10:10 – 10:30: The End of Software Engineering – as we know it: Jan Bosch
10:30 – 11:15: Embracing AI at Bosch R&D Center in Lund: reflecting on Our Journey
Keynote presentation: Florian Marcard, Vice President Engineering and Head of Bosch R&D Center Lund
Join me as I take you through the transformative journey that the Bosch R&D Center in Lund has undertaken to fully harness the potential of artificial intelligence in our development processes and product offerings. This journey has not been linear; rather, it has been characterized by exploration and experimentation, marked by both successful innovations and valuable lessons learned along the way.
In this keynote, I will share insights into how our organization is evolving, along with concrete examples of products and initiatives that have emerged from our commitment to integrating AI. Discover how we are leveraging AI to enhance efficiency and effectiveness, paving the way for a more innovative future.
11:15 – 12:00: Theme presentations (Kristian Sandahl, Linköping University; Miroslaw Staron, Gothenburg University; Helena H. Olsson; Malmö University)
12:00 – 13:00: LUNCH
13:00 – 14:30: Interactive session: ‘Towards AI-driven organizations’
14:30 – 15:00: Coffee break
15:00 – 15:45: Closing keynote: Mikael Ek, Director Software Development, Axis Communications
15:45 – 16:00: Summary and closing (Helena H. Olsson and Jan Bosch)
Speakers
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Florian Marcard, Head of Bosch R&D Center Lund, Engineering Leader & Global InnovatorFlorian Marcard began his career at Bosch in Germany in 2006 and has since held diverse roles across software engineering, quality and project management, and international leadership. His work has taken him across multiple countries, where he has led teams and sites, and driven high-impact initiatives in software, embedded systems, artificial intelligence, and agile development. He spent eight years in Budapest, Hungary – four of those as Director of Engineering for Automotive Steering in Central and Eastern Europe, before taking on his current role in 2020 as Head of Bosch R&D Center in Lund, Sweden. Florian brings a strategic mindset, a passion for innovation, and a collaborative leadership style to every challenge. He thrives in multicultural environments and deeply believes in teamwork, continuous growth, and purpose-driven leadership. |
Hotel recommendations
- Clarion Hotel Malmö Live (across the street and a 4 minutes’ walk from the university)
- Best Western Hotel Royal (across the canal and a 7 minutes’ walk from the university)
- Story Hotel Studio (at the same street as the university and a 5 minutes’ walk from the university)
- Elite Hotel Savoy (across the canal from the train station and a 7 minutes’ walk from the university)
- Comfort Hotel Malmö (close to the train station and an 11 minutes’ walk from the university)
- First hotel Jörgen Kock (close to the train station and an 11 minutes’ walk from the university)
- …in addition to these, there are several hotels in the nearby city centre within a 10 – 15 minutes’ walk to the university.
Software Center on tour, June 2025
This June Software Center arranges three reporting workshops to enable more to join our live meetings and discussions. Speakers and agenda will slightly different depending on where we meet, join us in: